YSL Beauty Paris Pop Up Shops
Pop Up Shops are the new norm. We are seeing tons of mall properties testing brands and concepts as well. Pop Up Shops have become a major factor in the Paris retail climate. YSL Beauty has launched their version and it is super sleek. We look to see the success reports from their location in Paris. We are fans of Pop Up Shops. Why? Its like a test prior to making a major brand commitment. Everything has become digital. We shall see what is next for YSL Beauty.
Photo Courtesy: YSL Beauty